Which extensions can help drive installs of your mobile app?

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Which extensions can help drive installs of your mobile app?

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May 11th, 2023

If you are finding the answer to which extension can help drive installs of your mobile app, then your answer is App Extensions. However, what are app extensions, and what does it do? In our digital age, technology is ubiquitous, and more people embrace mobile devices, as discussed in Mobile App Genres That Are Defying the Economic Downturn. That is why it’s imperative to be aware of extensions that can enhance your app’s visibility.

Driving app installs are one of the most crucial factors for the success of a mobile application. A great app hidden from its target audience is as good as non-existent. So to make you aware, we bring you this article covering everything you must know about app extensions.

What is an app extension?

Have you ever heard of extensions? They’re software programs that enhance the user’s browsing experience while using Google Chrome. Popular extensions include Google Calendar, LassPass, Loom, Everhuor, Scribe, Grammarly, and SEOQuake.

But what if you have a mobile app and want to market it to your audience? This is where App Extensions come in handy.

App Extensions allow users to add links to their app, which are displayed below the text ad, a tactic that can be crucial as explained in Top Trends of Enhancing User Experience in 2023. When someone clicks on this link, they’ll be redirected to the iOS or App Store app. In other words, App Extensions help you direct your audience to your mobile app and provide them with a link to download it.

How to Use Extensions for Driving App Installs

Extensions can help promote your app and drive installs. To help you learn more, The App Founders will tell you how to use extensions for driving app installs:

How does the app extension work

So before we learn anything else about app extension, let’s first understand how it works. When searching for a specific keyword related to your app, your ad can appear in the search results. If you have an app extension set up, it will appear as a link beneath your ad’s headline. When a user clicks on this link, they see the app in the app store, where they can download and install your app.

It’s important to note that app extensions only work on mobile devices and only appear in certain ad formats. For example, they are typically available on search and display campaigns on platforms like Google Ads.

One benefit of app extensions is that they can help increase app installs. By making it easier for users to download your app, you can increase their chances of doing so.

Setting up app extensions

When setting up app extensions, it’s important to consider your target audience and the keywords they may be searching for, as detailed in App Store Optimization Tools – An Overview of the Essential Tools. You want to ensure that your app extension appears for relevant searches and to the right audience. You can also customize the text in the extension to make it more compelling and informative for users.

Another key factor to consider when using app extensions is tracking and measuring performance. By monitoring the performance of your app extension, you can gain insights into how effective it is at driving installs and engaging users. This can assist you in making good decisions about optimizing your app extension and overall advertising strategy.

How to create an app extension?

App extensions can be a powerful tool for app developers and marketers to drive installs and user engagement. If you have a mobile app and are thinking of creating an app extension, here is how to create one.

Step 1: Set up your app

Before creating an app extension, you need to have an app to extend. Ensure your app is up and running and meets the requirements for the app store on which you want to publish it. Also, decide which type of app extension you want to create.

Step 2: Choose a development platform

You can use different development platforms to create an app extension, depending on the extension type you want. For example, to create an action extension for iOS, you can use Xcode and the App Extension template to create it. For custom extensions, you may need to use other tools or libraries, such as JavaScript or React Native.

Step 3: Design your app extension

Once you have chosen a development platform, it’s time to design your app extension. This includes deciding on the user interface, user experience, and extension functionality. Make sure to follow the design guidelines and best practices for the platform you are developing to ensure the extension is user-friendly and effective.

Step 4: Develop your app extension

Now it’s time to develop your app extension. This involves writing code, debugging, and testing the extension to ensure it works as intended. You may need to consult documentation and resources to ensure you use the right APIs and frameworks for your app extension.

Step 5: Test your app extension

Once you have developed your app extension, it’s important to test it thoroughly so that it works properly and doesn’t cause any issues or crashes. You can use various testing tools and platforms to test your app extension, including the Xcode simulator for iOS app extensions.

Step 6: Submit your app extension

After you have tested your app extension and made any necessary fixes or changes, you can know to submit it to the app store for approval. Follow the submission guidelines and provide all required information and assets, such as screenshots and descriptions.

Step 7: Monitor and optimize your app extension

Once your app extension is live, it’s important to monitor its performance and make any necessary optimizations to improve its effectiveness. This can involve analyzing user data, testing different designs or functionality, and adjusting the extension based on user feedback.

Examples of successful app extension campaigns

We will look at some successful app extension campaign examples and explore what made them so effective.

Uber’s “Get a Ride” Extension

Uber is an excellent example of a company that has effectively used app extensions to promote its app. Uber’s “Get a Ride” extension allows users to easily request a ride with Uber directly from within the Google search results page. This makes it extremely simple and easy for users to book a ride and encourages them to use the Uber app.

American Express’s “Pay Your Bill” Extension

American Express has also successfully used app extensions to promote its app. The company’s “Pay Your Bill” extension allows users to easily pay their credit card bill from within the search results page. This convenience encourages users to download and use the app for other tasks. The extension includes a link to the app in the App Store, making it easy for users to download.

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Essential Elements and Detailed Insights


App Extensions How They Work Steps to Create
Definition Software enhancing user browsing experience, aiding mobile app marketing. Creating a functional app, choosing a development platform, designing UI/UX, coding, testing, and submission.
Function Displaying links below text ads; directing users to download the app. Set up your app, select a development platform, design UI/UX, develop the extension, test, submit, monitor, and optimize.
Work Mechanism Appears as a link below an ad’s headline; redirects users to the app store for download. Set up your app, choose a development platform, design, code, test, submit, monitor, and optimize.
Placement Mobile device ads, certain ad formats like search and display campaigns. Creation, submission, and live monitoring.
Benefits Increases app installs; aids in user engagement. Increased app visibility and enhanced user experience.
Considerations Target audience relevance, compelling text, tracking performance. App functionality, design adherence, thorough testing.
Examples Uber’s “Get a Ride,” American Express’s “Pay Your Bill.” Developing extensions tailored for specific app functionalities.



App extensions are a powerful tool that can help you drive more installs for your mobile app. By using the right extensions and following best practices for ad campaigns, you can effectively reach your target audience and encourage them to download your app.

Whether it’s using deep linking to take users directly to a specific part of your app or creating compelling ad creatives, there are many ways to leverage app extensions for your mobile marketing strategy.

By incorporating app extensions into your overall mobile marketing plan, you can increase your app’s visibility, attract more users, and drive more installs. So don’t wait any longer – start exploring the world of app extensions and see how they can help you grow your mobile app business.

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