A team of developers saw the opportunity to tap into this relatively new development in the tourist industry, A Vacation Rental opportunity.
Through market research, it was found that this niche was already dominated by a few big names. However, the team was convinced that the industry had a lot of potential. The plan never included jumping in head-to-head with the leaders, neither to avoid the market threats. The industry dynamics definitely allowed more players to tap into its profit by targeting the right customer base. The client asked us to develop an app that was contending, its user interface was required to be compelling and interactive enough to make the users shift to our platform.
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Developing such an app is definitely a time-consuming project; there are many aspects that need to be discussed before even jumping on to the development phase. We sat for hours brainstorming how to position this app in the market so it stands out. There needed to be an optimized position so as to not challenge the already existing apps in the market, and there was a crucial need for product differentiation.
Of course, offering rentals for tourists wasn’t something new itself, so it meant taking the right feedback from the customers to understand the problems persisting in the apps that are already out there in the market. The basics of the app were cleared, a robust GPS where all the hotels and stay-in places are located accurately. Moreover, the client had put on us a time and budget restraint which made the project a real challenge.
There needed to be an interactive marketplace where buyers and sellers can meet and make a deal based on their requirements. However, there was a qualm about whether the app needs to state airfares or not. Regardless, it was decided that it was a favorable feature, and will allow the tourist to budget beforehand since all the costs included were to be communicated to them via the app. Moreover, the most important aspect was the reliability factor. Apps like these are prone to fraud and their credibility can easily be hindered by a few faux sellers.
Once the idea was approved, it was time for our designers to shine. It wasn’t a simple gaming app that could be made attractive by throwing in vibrant color themes. It was an informative and interactive marketplace that needed to attract customers while maintaining a level of sophistication. We also went did market research at this stage.
Our UI/UX developers spent a lot of time devising the overall interface of the app that would later determine the conversions. The app not only needed to be engaging, but should also check all the boxes when it comes to convenience, usefulness, and usability. Of course, the app needed to be integrated with a GPS system as well. Our developers put themselves in the shoes of a traveler to understand their psychology while they use this app. The agenda was to create an app that saves time while being user-friendly.
While the app was in its development phase, we ran beta testing to find out the precise functionality and features of the app. Having the AirHme app tested numerous times before the approval by the developers and our research team, we were able to identify bugs and glitches in the app. This way, we were allowed to present an error-free app to our clients that were ready to launch.
- So far, we have received positive reviews from the users of this app. Those who travel frequently have found our app to be way cheaper and accurate in terms of the rates.
- We were successfully able to launch a platform with not just a single value proposition of convenience, but also a platform through which vacant space holders could earn.
- The best part about it was that the margins sellers were earning were much higher than what they were earning from other platforms
- Our development team did a great job delivering this app in the given timeframe, as the client expected. Soon, the app was up and running and our client was also able to enjoy their share of conversions.